BUILDTHE BODY.OWN THESTANDARD.
Premium online and in-person coaching for men who are done half-committing. Evidence-based programming. Ruthless accountability. Sustainable results.
BUILDTHE BODY.OWN THESTANDARD.
Premium online and in-person coaching for men who are done half-committing. Evidence-based programming. Ruthless accountability. Sustainable results.
The Numbers
Proven.
Not promised.
Client Voice
“Dan didn't just change my body. He rebuilt the way I think about training, food, and what I'm actually capable of. Twelve months in — down 22kg, stronger than I've ever been.”
Coaching men
who are done
guessing.
I've spent twelve years in the trenches — coaching everyone from executives and dads to former athletes and elite lifters. What they have in common is simple: they were tired of programs that didn't respect their time, their standards, or their goals.
My method is evidence-based, uncompromising on the details, and built to work around your life — not the other way around. No fads. No fluff. Just training, nutrition, and accountability that actually moves the needle.
Coaching men
who are done
guessing.
I've spent twelve years in the trenches — coaching everyone from executives and dads to former athletes and elite lifters. What they have in common is simple: they were tired of programs that didn't respect their time, their standards, or their goals.
My method is evidence-based, uncompromising on the details, and built to work around your life — not the other way around. No fads. No fluff. Just training, nutrition, and accountability that actually moves the needle.
The Coaching
Two ways to
work with me.
Fully Remote Coaching
For committed men anywhere in the world. Fully bespoke training, nutrition, and lifestyle programming built around your goals, schedule, and equipment.
- Custom training program updated weekly
- Personalised nutrition strategy
- Weekly check-ins and video reviews
- Direct messaging access to Dan
- Habit and recovery coaching
1-to-1 In-Person
Private coaching sessions for men based in and around the UK. Every session structured, coached, and progressed with precision.
- Private 1-to-1 sessions
- Full technique coaching
- Progressive strength programming
- Nutrition and lifestyle support
- Priority scheduling
Real men.
Real transformations.
“First program I've actually stuck to. The structure and accountability are unreal.”
“Stronger than I was in my twenties. Dan's programming just works.”
“Fits around a full-on job and two kids. That's why it stuck.”
Real men.
Real transformations.
“First program I've actually stuck to. The structure and accountability are unreal.”
“Stronger than I was in my twenties. Dan's programming just works.”
“Fits around a full-on job and two kids. That's why it stuck.”
The Process
Four steps.
Zero guesswork.
Fill in the coaching application. It takes 3 minutes and tells me everything I need to know.
We jump on a private consultation to break down your goals, history, and lifestyle.
I build your fully bespoke training, nutrition and lifestyle blueprint.
You train. I coach. Weekly check-ins, adjustments, and relentless accountability.
Apply Now